Seven years of teaching, one principle.
Fluora was started in the spring of 2018 by Esther Linde and Marcus Holloway — both former English lecturers who had spent years watching adult students sit through formulaic lessons, repeat sentences they would never use in real life, and leave classrooms only marginally more confident than when they arrived.
They opened with three tutors, twelve students and a single guiding idea: every student deserves attention, not a script. Seven years later we are still small on purpose. Fourteen certified tutors, a few hundred active students, and that same principle on the wall.
"We will never be a chain. We will always be a school where the tutors know your name and your goals."
Today Fluora graduates roughly six hundred students a year. The team is fully remote across three continents, classes run in five time zones, and the founders still teach. That last part is on purpose, too.